Fort St John Realtor – Reasons Your Home is Not Selling

Posted by Elizabeth Chi on Thursday, January 11th, 2018 at 10:05am.

Has your home been on the market for longer than you expected? Are other homes in your neighborhood or city selling fast while your home is just sitting idle on the market?

If this is the case, there are a number of reasons that could be why your home is not selling.

While you shouldn’t jump to conclusions if you don’t get an offer from the first showing, there does come a time when you should start taking a deeper look into why your home may not be selling.

The majority of selling issues will come from the price, condition, and marketing of your home. If your home is not selling as you think it should be, your first step should be to re-evaluate the asking price, especially in comparison to the condition of your home, as well as your marketing strategy.

Price
If you have priced your home too high, even in a seller’s market, you will have difficulty selling your home.  In a Buyer’s market it is especially important to price the home strategically as Buyers are looking for a great deal, not just a good deal.  Consider putting yourself in the Buyer’s shoes and ask yourself, “Would I pay $XX for this home in this market?”  Sometimes it is difficult to be impartial and that is why it is important to listen to your local Fort St. John realtor.

Many people believe that it is best to price their home higher when they first put it on the market, in order to give more room for negotiation. If you want to sell your home quickly though, this is not an advisable strategy. In most cases, potential buyers will see the price and not even bother to negotiate with you, meaning you will end up lowering the price on your own down the road when your house has not sold.

Of course, there are exceptions to every rule, which is why having an experienced Fort St John realtor help you price your home correctly from the beginning can go a long way towards selling your home quickly and at the right price.

Condition
Condition and price go hand in hand. If your home is in poor condition, not updated, or vacant, it is still possible to sell it, but your price will need to be reflective of these conditions.

If you have the time and money to make minor updates and give your home a little TLC, you may be pleasantly surprised with the results.

Marketing
Just like pricing your home, marketing your home is best done by a professional realtor. As a Fort St John realtor, I know the importance of quality photos and great exposure as part of a fantastic marketing campaign for your home.

If your home isn’t selling, it’s probably time to speak with someone new! Give me a call today and we can get your house revamped and ready to sell!

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